A business growth tool… Factoring!

These past several months, while discussing business and the economy with a wide range of business owners, one major topic discussed, is cash flow into the business. I find that the business owners could have $10k+ in receivables and be cash starved. For these business owners new opportunities seem to be far & few between, so the business owner goes into cash conservation. One of the first places they tend to cut or eliminate cost is marketing. Sound familiar with your business?

Not being a marketing person at all, but I do know that by stopping any forward momentum in driving new business is not the right place to cut or eliminate costs. This is not intended to be any marketing 101 class. BUT what if the business owners were able to get cash for that $10K in receivables inside of 48 hours? Do you think that they could afford to keep cash flowing into the marketing campaigns to continue to drive new business? Absolutely! A factoring line of credit can be used for marketing.